Meta (WhatsApp) periodically updates its pricing to reflect market usage and regional demand. As part of Meta’s upcoming quarterly pricing revision, changes will take effect from January 1, 2026 for WhatsApp messaging in India.
This update impacts only WhatsApp marketing messages sent to users in India.
What’s Changing?
Starting January 1, 2026:
Pricing for WhatsApp marketing messages in India will be revised in line with Meta’s updated rate cards.
Utility, authentication, and service messages are not impacted by this change.
The update applies only to messages delivered to Indian users.
There are no changes to message delivery logic, templates, or compliance rules.
How This Affects Your Cheerio Account
For balance-based accounts
Existing balances will be deducted according to the revised pricing for WhatsApp marketing messages starting January 1, 2026.
For credit-based accounts
Existing credits will continue to work as usual. Your available credit balance may adjust slightly to reflect the updated pricing structure.
No action is required from your side.
What’s Not Changing
✅ Utility messages (order updates, alerts, notifications)
✅ Authentication messages (OTPs, verification)
✅ Service conversations and support flows
✅ Messaging on other channels (RCS, SMS, Email, Inbox)
Only WhatsApp marketing messages in India are affected.
How Cheerio Helps You Stay Optimized
Cheerio continues to help businesses get the most value from WhatsApp by enabling:
Smarter campaign targeting and segmentation
Automation-led engagement instead of mass broadcasting
AI-driven replies and fallback flows
Clear visibility into message usage and performance
Our platform is designed to adapt seamlessly as Meta introduces pricing or policy updates.
Need More Details?
If you’d like to understand how this change impacts your specific usage or campaigns:
👉 Please connect with your Cheerio Account Manager for a detailed breakdown and recommendations.