Own paid acquisition and the demand engine behind it. Budget, channels, creative testing and the reporting that ties spend to pipeline rather than to clicks.
Marketing
Full Time
Bangalore (HSR Layout)
Onsite
5+ years
As per previous CTC
About Cheerio AI
Cheerio AI is a profitable, VC-backed AI automation company building intelligent products for large enterprises. We are backed by Artha VC and by operators and founders from Unacademy, Reddit, Elevation Capital and Dr Vaidya’s, and we serve VFS Global, IndusInd Bank, Meta and Hero MotoCorp. Over the last two years our valuation has grown 5X, which makes ESOP ownership here a real path to financial upside rather than a line on an offer letter.
Role overview
You will own paid acquisition end to end: budget, channels, targeting, creative testing and the reporting that says whether any of it worked.
Cheerio AI sells to enterprises with long cycles, so this is not a role about cheap clicks. It is about building pipeline sales can close, and knowing early enough to move money when a channel is not working.
Key responsibilities
Own campaigns across LinkedIn, Google and Meta, including budget allocation, audiences, bidding, creative testing and the call to scale or kill.
Own CAC, ROAS and CLTV as reported numbers, tied back to pipeline and revenue rather than to leads.
Build target lists with Apollo and comparable tools, and own list quality, enrichment and export discipline.
Run nurture and outbound email, including deliverability, sequencing and the copy itself.
Own technical and on-page SEO alongside the content team.
Enforce one CRM across marketing and sales, because attribution is worthless when half the team logs elsewhere.
Build the weekly view of spend and what it produced, in a form the founders can read without a meeting.
What we are looking for
5+ years in performance or growth marketing with direct budget ownership at a B2B SaaS company.
Hands-on across LinkedIn, Google and Meta ads, not one channel deep and the rest theoretical.
Fluent in CAC, ROAS, CLTV and payback, and able to explain a tradeoff to a founder in one sitting.
Experience with Apollo or similar sales intelligence platforms.
Strong CRM operator with the assertiveness to make a team follow one process.
Working knowledge of technical SEO, not just keyword lists.
Comfortable being measured on pipeline rather than impressions.