Own how the product reaches the market and what happens after it lands. Positioning, launches, adoption and renewal, measured on what customers do rather than on what shipped.
Marketing
Full Time
Bangalore (HSR Layout)
Onsite
3+ years
As per previous CTC
About Cheerio AI
Cheerio AI is a profitable, VC-backed AI automation company building intelligent products for large enterprises. We are backed by Artha VC and by operators and founders from Unacademy, Reddit, Elevation Capital and Dr Vaidya’s, and we serve VFS Global, IndusInd Bank, Meta and Hero MotoCorp. Over the last two years our valuation has grown 5X, which makes ESOP ownership here a real path to financial upside rather than a line on an offer letter.
Role overview
You will own how Cheerio AI's product reaches the market and how it lands once it gets there. This is a full-funnel role, from positioning and launch through adoption, renewal and expansion.
You will sit between product, sales and customer success. If you want to write messaging and hand it off, this is not the role. If you want to own the number that messaging moves, it is.
Key responsibilities
Own positioning and messaging across the website, sales collateral and campaigns, and keep it consistent everywhere it appears.
Run go to market for every product and feature release, including sales enablement, and measure adoption after launch rather than declaring victory at it.
Own the milestones that follow the sale: lifecycle communication, in-product messaging and the campaigns that turn a signed account into an active one.
Talk to customers regularly, use Cheerio AI yourself, and bring evidence rather than opinion into roadmap conversations.
Own funnel reporting across Amplitude, Mixpanel, Looker, Google Analytics and Hotjar, and know which stage is leaking before anyone asks.
Keep HubSpot clean and get the whole team working inside one CRM.
Push Cheerio AI up the rankings on G2, Capterra and comparable directories.
What we are looking for
3+ years in product marketing at a B2B SaaS company, with ownership past the top of the funnel.
Hands-on with product analytics. You build the report yourself rather than requesting it.
Experience with lifecycle tooling such as CleverTap, WebEngage or Brevo.
Strong CRM expertise in HubSpot, Zoho or Salesforce, including enforcing one system across a team.
Comfort talking directly to enterprise customers and turning what you hear into roadmap input.
Clear writing. Most of this job is writing that other people then have to use.